For all that we can say, animation in marketing has gotten pretty popular for the past few years. As of now, every company in almost every country is incorporating it in their marketing strategy in some form. With UK-based businesses being no exception.
According to statistics, about 82% of internet traffic in the United Kingdom was that of video in 2021. Plus, about 92% of marketers are happy with the results.
And that’s not the only thing to get excited about. Why? Because 70% of all the UK-based marketers that leveraged video marketing are thinking to increase their budget even more, which erases any questions one could have on its effectiveness.
That being established, another question that immediately comes to our mind is, which sort of animation has been the leading conversion generator? That would be, hands down, 3D animation.
But does it guarantee the same results for you? Well, that depends on how and who handles your video production. And that’s why we have piled up a list of some of the best 3D animation companies in the UK for you. With them handling your project, there’s nothing you should be worrying about.
So without any ado, let’s get into it!
Kasra Design is an international animation and video production agency, producing premium quality animation content for the past 10 years. The company’s portfolio encompasses more than 800 videos, including 2D, 3D, Motion Graphics, Corporate videos, and anything in between.
Thanks to the talented and hardworking team of Kasra Design, the company has successfully secured numerous awards under its belt, including Best Animation Award at Independent Film Awards, London, Gold Award at Indigo Design Awards 2020, and many more. Plus, the team has been featured in various magazines multiple times.
With a clientele of names like Pepsico International, VISA, Intel, Dell, Panasonic, Shell, IATA, etc., you can expect some top-notch quality and service.
Talk of stunning visuals, top-notch quality, and imagery that inspires, and none comes close to Framestore. Established in 1986 with a simple primary motive: “using technology to create the most extraordinary images possible,” the company has hardly looked back.
Framestore is one of the biggest video production and animation companies globally. The company has worked on multiple Hollywood blockbusters and has collected every award along the way.
The team of Framestore constitutes a total of 3000 highly talented and creative artists, spread across multiple branches of the company in different countries. Filled with curiosity and unmatched dedication, Framestore takes your project to the levels of creativity previously unknown.
Shoot you was established in 2000 by ex-BBC producers Quint Boa and Matt Giles. And ever since then, it has managed to gain an excellent reputation among its competitors. With a highly competitive team of professionals, the company has helped many big and small brands improve their brand image through unique and intriguing video content.
The Shoot You team specializes in video production, including 2D animation, 3D animation, Stop-motion, and hand-drawn animations. One of the best things about Shoot You is their honest approach to each project. They make sure to involve their client in every step of the process, from the initial creative concept to animation and post-production editing.
CRFT Video Animation Studio
CRFT Video Animation Studio is an excellent option if you are looking for an animation company whose expertise solely revolves around producing highly converting video ads or explainers. With a group of talented animators armed with the experience of more than a decade, CRFT knows what works and what does not as far as your target audience is concerned.
The studio takes pride in maintaining a 60-75% engagement rate on average and its unique work ethic. From transparent pricing to fast turnaround and highly responsive communication with the clients, it is ensured that the end product is just the way you expected. The company specializes in various animations, including 2D, 3D, whiteboard, and explainers.
Kartoffel Films is a London-based award-winning animation and video production agency with a global reach. The company has been providing its services for the past 9 years and has a portfolio consisting of more than 2000 productions.
Since all their productions were made with the sole purpose of drawing conversions, they know all the deets of creating videos that catch, engage, and convince any target audience. The best thing about Kartoffel Films? You get a free content audit and video strategy as part of the service!
Some of the notable brands Kartoffel Films have worked with include GSK, University of Cambridge, King’s College London, World Health Organisation, and UCL.
For all that we can say about Animade, it’s a creation of a nerdy bunch who are really passionate about what they do, and most of all, know how to do it.
From team members directly involved in the task to staff members, they are known for maintaining a friendly and frank environment with their clients throughout the project.
But it’s not just that. What makes Animade even more remarkable is the creativity and personality they put in every video, which makes the audience relate and connect to the video at deeper levels; one of the most significant factors for generating conversions.
So far, the company has worked with many big names, including Facebook, Google, Dropbox, Mailchimp, etc., and is repeatedly mentioned among the best 3D animation companies in the United Kingdom.
Collby is another good option if you are looking for someone on the affordable side of the spectrum. Although relatively new, this 3D and 2D animation company already have more than 300 videos in its portfolio, all made for commercial purposes. That being said, their creativity and experience are something worth considering if you are looking for high-quality video production on a budget.
United Kingdom– Post-pandemic growth
Where the pandemic greatly halted the business activities in the UK, it also provided a horizon for new possibilities in terms of how businesses work, or more specifically, how marketing works. With more and more people flooding towards social media and video sharing platforms, many companies recognized the opportunity and leveraged it right at the moment.
The rise of E-commerce is one example of this. The share of online shopping in total retail sales increased by 44% between 2020 and 2021.
A business needs effective marketing, which isn’t possible without a well-made video. And that’s one of the reasons 86% of marketers now use videos in their marketing campaigns, compared to 63% in the past three years.
To put everything in plain words, if you don’t use video in your marketing campaign in 2022, you are missing out on a lot.
For a successful business, it’s crucial to catch up with the changing trends. Right now, the hottest trend is using animation; whether it’s 2D or 3D, it’s all about what you want to present and how you want to present it. For some videos, 2D animation would be ideal. But when it comes to attention to detail and visuals, nothing beats 3D.
That being said, we hope our list helped you find the perfect fit for your project. Until next time!