We have discussed the importance of a YouTube video’s initial seconds in grabbing viewers’ attention. Remember that the video’s ending is just as crucial! In fact, optimizing your video endings will boost channel performance. So spending 20 minutes to produce the ideal YouTube outro never hurts.
What exactly is an “outro” on YouTube, and why is it necessary to have one?
A YouTube outro is the final slide of a video, and on it, you can include end screens, calls to action, and connections to websites in order to promote other videos, playlists, and websites, as well as to urge viewers to subscribe to your channel. Such video outros are also available in the YouTube template library. It is an efficient method for preventing viewers from leaving your channel and compelling them to carry out the actions you specify, rather than selecting another video from the Up Next section. The end goal is for them to keep reading the information you told them to read.
You are allowed to add anything from one to four end screens to a single film, and you have anywhere from five to twenty seconds to display each one. You will need to produce a short film in order to emphasize those aspects of the promotion if you do not want to show them on a screen that is completely black.
YouTube Outro types
End screens: These are interactive elements that appear at the end of a video and allow viewers to subscribe, watch more videos, or visit a website.
Call-to-action: A simple message or graphic that encourages viewers to take a specific action, such as subscribing to the channel or leaving a comment.
Credit: Creators use this type of outro to give credit to anyone who helped create the video or provided music or other resources.
Personal: Creators use this type of outro to end the video with a personal message or thank you to the viewers.
Templates: Some creators use pre-made youtube templates as a way to create a consistent look and feel across multiple videos.
Music Outro: Creators use music to give a good feeling to the viewer and make them remember the video.
Ultimately, the type of outro used will depend on the creator’s goals and the content of the video.
A short video
Making a separate movie where you briefly describe what’s in the videos or other web pages you’re recommending is another method to build an interesting outro. It will take more effort to create an outro like this, and you can’t just create it once and leave it at that. You must reshoot your outro whenever you switch your end displays.
A fast animated video
Making an animated outro is significantly more straightforward. All you need to do is embellish a layout that fits the design of your blog with stickers, frames, and arrows. The advantage of animated outros is that you may use them for as long as you like without making any adjustments.
A music track and a static screen
Despite being straightforward, it still works for many YouTubers. It’s preferable to an inferior outro than none at all.
Dos and Don’ts When Making Outros
Do: plan ahead for where you’re going to position your end screens. That holds true for all outros. Shooting a video of yourself pointing to the clickable window or animating one of the arrows is significantly simpler when you know its exact location. If you don’t, you can get an outro where the final screen hides the heroes or makes it impossible for you to see the credits.
DON’T: go overboard with the outro’s graphic elements. The final screens have a maximum reading time of 20 seconds before viewers must select whether or not to click on any of them. People will just pass over it and close your movie without doing anything if there is too much going on.
DO: give your following recommendation for your visitors’ viewing some thought. End screens are best used to preview related material. You might include backpack packing instructions at the end of a hiking vlog. Promote your most successful videos to attract more viewers and subscribers. Check YouTube’s data to see which videos did best. You might also try reusing unsuccessful videos. Maybe the first time wasn’t right. Experimenting is the best approach to uncovering what works for you. So experiment sometimes.
Do: keep your outro’s colors and design consistent with the rest of your blog. Take a look at the opening and banner for your channel and try to make something similar. Create a unique brand look.
How to include end screens in videos
Last but not least, here is a little tutorial on creating a CTR-based outro.
- Open the Videos page on YouTube Studio by going there.
- Choose the video to which end screens should be added.
- Select Editor from the left-hand menu.
- After adjusting the size and moving it to the desired location, click “Add an end screen.”
Done! You’ve now efficiently used every second of your video.