We live in an ever-changing world, constantly bombarded by information from all over, most of all from social media. While everyone will have their personal opinions about social media, they’d be remiss not to leverage it to their advantage. This is especially an important factor for online businesses, which without it would get lost amongst all the digital competition.
The Benefits of Social Media Marketing
Social media is indubitably one of the most powerful business tools currently available to marketers worldwide. After all, practically everyone who has access to the internet has some form of social media, and those who don’t typically are ruled out as old-fashioned. This is why it’s so important for businesses to acknowledge the power it holds, particularly when taking into account younger generations.
This is especially important when it comes to traditional brick-and-mortar businesses that have decided to go digital, such as the casino industry. Nowadays, people value convenience above all and would prefer to do everything online. For instance, rather than visiting a physical casino, they would rather play video poker with a live dealer, anytime, anywhere. With the availability of cross-platform integrations, as well as immersive graphics that mimic a real gambling experience, digital gambling appears as a more attractive option.
After all, with how busy adulthood is, it’s no wonder that more and more people are skewing digital. But without the power of social media, most of us would be unaware of such businesses going digital unless we went out of our way to look into this.
From a business standpoint, social media is also far more affordable than traditional avenues. While print media and TV ads are also important, they are slowly losing popularity, due to a variety of reasons such as being less cost-effective.
With social media, you have the amazing ability to post for free and only pay when you specifically want to use their more business-side services such as the use of targeted ads, which have the capacity to reach the right audience rather than wasting money on those who would be least like to be interested in your services/products. All of this of course leads to a far better ROI, the goal for many businesses out there.
Since this is an internet-based marketing tool, there are also no geographical limitations, unless you choose to implement them yourself. This means a wider range of prospective clients that could be potentially enticed to check out your business.
Just like with any type of marketing it does require careful planning, but it was far more straightforward and easier to use as most of it is optimized by the platform. You also have the ability to monitor how the strategy is doing and tweak it easily should you be unhappy with the results.
Furthermore, the ability to engage with clients is one of the leading benefits. You can easily do this by replying to comments, and messages, or even hosting a live stream event to address their questions live. All of this helps build brand awareness and loyalty in a way that older marketing methods never could.
The Different Types of Social Media Platforms
So, as we mentioned above, not all platforms are created equal. New ones keep popping up, old ones keep disappearing, but regardless of this, they all have their pros and cons. So let’s start with arguably the most groundbreaking – Facebook.
With almost 3 billion users, it is easily the ruler of all platforms, thus marking it as the prime platform for any social media marketing campaign. However, while basically, every generation has an account, the main demographic that actually actively uses it is an aging one, typically favored by older millennials and Generation X along with Baby Boomers. So, if your product is mainly for younger generations, this should not be the main platform you use, but it’s still a pretty crucial one.
The next one you should consider adopting is X, a rebranded by Elon Musk social media platform formerly known as Twitter. It’s a fast-paced platform that is well known for being extremely interactive, as it allows people to not only post, like, comment, and DM but also repost and quote posts. The posts, which were previously known as tweets and are now called x’s, are typically brief (280 characters, 4000 for Blue users) on any topic under the sun, however, the fast-paced factor can be a double-edged sword, with trends disappearing as quickly as they start.
After this we have Instagram, the best place for any kind of visual content, be it photos or videos. This can be great for content creation and behind-the-scenes montages. But for businesses expecting to easily translate views into direct sales, they’ll be sorely disappointed as this platform is better suited for brand awareness.
The last platform we’ll discuss is TikTok, while relatively new compared to the above ones, it certainly made quite a splash. Filled initially with short videos of people dancing and lip-syncing to popular songs, it quickly evolved to unimaginable heights. While this platform is perfect for targeting Gen Zers and younger millennials out there, it does not fare as well with older generations who typically avoid it.
We may have only discussed the top platforms, but there are many more out there that can become the next Facebook. Regardless of the pros and cons that each one of them has, the practical uses cannot be disputed when it comes to marketing as it has certainly revolutionized the industry by helping it evolve and stay current with the modern world. Without it, businesses would not be able to promote their services/products at the level that is required in this interconnected world.