what are the 4 p’s in marketing and their importance

the 4 p’s in marketing and their importance

4 Ps Marketing – You’ve probably heard of them in a friend, textbook, or even at school. I know it sounds like a boring topic with common sense, but there is more to it than meets the eye.

And no, it’s not just for big companies. No matter how young you are, it is important that you influence 4 Ps marketing. Before we get into that, let’s first find out what they are…

The 4 p’s in marketing and their importance


A tangible object or service that can provide you with support or facilitate behavior change. By offering a new product/service or adapting an existing one. Examples of products include home blood pressure measurement kits and diaries for planning and monitoring food intake and smoking cessation.


Consider measures that would reduce the individual’s cost of the desired activity (not only monetary cost, but also emotional, psychological, and time costs). List the “price” or barriers for the audience segment to perform the desired behavior and brainstorming interventions to lower the barriers. For example, it sets up a workplace walking club program for those who cite a lack of support and a lack of time as regular barriers to training.


Where and when the public behaves or uses a new or customized product/service. How you can make it convenient and enjoyable Also think about how your “salespeople” bring it to your audience. Consider the need for peer educators, instructors, or others to facilitate the program or activity.


The purpose of market research is to identify the communication channels and activities that best reach your audience to promote the benefits of the desired behavior. In advertising or public relations, the media play a crucial role in attracting people’s attention (eg radio, newspapers). Can special offers (eg water bottles, fridge magnets, notepads) also be used? What special events do you plan to attend (concerts, health fairs, conferences)? How can the audience influence? Be sure to advertise a product, price, and location features that you want your audience to know about.

4 Ps in Marketing FAQs

What do the 4 Ps mean in marketing?

Product, price, promotion, and place form the 4 Ps of the marketing mix. These are the key factors that are involved in the marketing of a good or service.

What are the 4 Ps in marketing and examples?

The 4 Ps in marketing is a place, price, product, and promotion. By carefully integrating all of these marketing strategies into the marketing mix, companies can ensure that they have a prominent, sought-after product or service that is competitively priced and advertised to their customers.

Location refers to where and how people buy your product. Examples of places where consumers can purchase products and services include a web browser, a smartphone app, retail stores, trade shows or events, marketplace channels such as Amazon or Walmart, or a salesperson.

Price refers to how much your product or service costs. Product pricing depends on your competitors, demand, product manufacturing costs, and what consumers are willing to pay. Companies also need to consider their pricing models, including choosing between one-time purchases and ordering models.

A product refers to a product or service that your company offers to its target audience. The product offered by a company can vary significantly depending on the type and operation of the company. For example, McDonald’s offers consistent fast food, including burgers, french fries, and chicken products, while Salesforce provides customer relationship management software and marketing automation tools for businesses.

A campaign refers to specific and thoughtful advertising that reaches a company’s target market. A company may use an Instagram campaign, a product promotion PR campaign, or an email campaign to reach its audience in the right place and at the right time.

How do you use the 4 Ps of marketing?

The model of the 4Ps can be used when you are planning a new business venture, evaluating an existing offer, or trying to optimize your sales with your target audience. It can also be used to test your current marketing strategy.

The Bottom Line

The 4 p’s in marketing and their importance —product, price, place, promotion—are often referred to as the marketing mix. These are the key elements involved in marketing a good or service, and they interact significantly with each other.


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