Leads are the blood of businesses, and finding fresh leads can occasionally prove to be the most difficult task these businesses must undertake. The process of lead generation is how businesses eventually get in front of their intended market. Lead generation no longer takes place in an old-fashioned manner in today’s world; instead, it has entirely changed to social media. For businesses to exist and function efficiently, it is crucial to grasp how social media can help produce more B2B leads.
Before learning how to increase lead generation, it’s important to comprehend the advantages of using social media to generate high-quality leads.
Table of Contents
Role of Social Media in Generating Leads
If we look back a few years, people used to send emails and wait for them to be read and answered. However, the idea of communication has fundamentally altered over time. People have begun using social media platforms for information exchange as it has become the new standard. Indeed, according to some research, 23% of internet users spend practically all of their time on social media and blogs.
According to this research, 20% of business users now use social media as their main form of communication instead of email. According to Sales for Life, 61% of B2B marketers have started to use social media as their lead generation service.
5 Methods for Using Social Media to Generate Leads
Lead generation services on social media are both free and paid. Here are a few strategies for using social media to generate B2B leads:
1. Distribute and advertise links to gated content
The best method for turning prospects into leads is through content. It has been noted that most B2B buyers do their research rather than speak with a salesperson. By taking this fact into account, you can see that the more information B2B customers search about you and your company, the more likely it is that they will become familiar with your brand.
Now is the time to start if you aren’t already in the content creation business. Create material to address their issues and close the knowledge gap once you know the issues your potential clients or prospects are facing. Never forget to include links in your content that can direct leads to your landing page.
Another strategy is to gate your material. It means that while you share information, make it a point where people need to sign up to read further. Your email list will grow, which will result in more leads.
2. Utilize paid lead generation
The majority of the time, using free sources to generate leads can lead to leads of unreliable quality or quantity. If you find yourself on the same hook, it’s time to switch tactics and go to sponsored lead advertising. You can choose the social media platform based on the preferences of your target audience.
LinkedIn has established itself as one of the most effective social media channels for generating leads for B2B businesses. Customers of LinkedIn have access to a sponsored advertisement form that may help them generate higher-quality leads for their company.
3. Organize a live event
An additional tactic for obtaining leads is hosting a live event. Live events today refer to content created quickly online rather than conferences or in-person meetings. Webcasts and webinars are the most successful content initiatives for B2B companies, according to HubSpot. These have been more successful than blogs, case studies, and research reports.
Additionally, you may incorporate a question-and-answer section into your live events to involve prospective customers in your conversations. Regular live events can generate organic leads; however, it may appear to be a long-term endeavor, not an immediate one.
4. Launch a referral drive
Referral campaigns can be time-consuming, laborious, and expensive, but they will undoubtedly produce confirmed leads. It’s a technique for getting current consumers to spread the word about your products on social media. They must make sure the referrals join up using the link, and after they do, you can pay out each referral individually.
Since tracking this data manually could be difficult, various automated systems are available.
5. Sell on social media
Selling on social media does not simply entail requesting that people purchase your goods. Instead, the concept of selling on social media has radically evolved. B2B lead generation services now use social media to inform customers about the advantages of utilizing their brand. It’s a sales technique centered on relationships and education rather than cold pitching.
Social selling involves utilizing social connections, providing value, and interacting with prospects. Leads will sign up for you once they consider you a trustworthy brand.
Whether B2C or B2B, social media is the ideal platform for producing leads, and it cannot be disregarded. Your potential customers could be browsing websites like Facebook, Twitter, LinkedIn, and more while traffic increases. The only thing left is for you to approach them properly. Understanding your consumer’s attitude will help you use your material effectively rather than merely cold-calling. You can turn your leads into tomorrow’s business if you have a solid social media lead creation plan.