What is the best time to post on Instagram?

instagram best time to post

In high school, one of my friends had decided to find the perfect time to post their Instagram photos to maximize the number of likes. He was amazingly scientific about it, sent messages at different times of the day, and recorded the “likes per minute” of each message.

After weeks of testing, he figured out which release period garnered the most likes, and since then, he can easily get 200 likes on all of his Instagram posts. My friend’s rather scientific method of maximizing his Instagram likes makes me laugh further to this day. But since I’m a marketer now, his desire to build a strong Instagram presence resonates with me too.

To build a sizable Instagram following, you need to create compelling content that your audience actually craves. But if you don’t post your content at the right time, most of them will never see it.

So how do you figure out the optimal post time for your specific audience?

The best way to find the ideal transmission time is to test the timing of your posts to see which publication time generates the most audience.

But if you don’t have enough resources or time to run your own tests, a social media management platform with over 20,000 customers has done it. Last year, they analyzed customer data to see when and when their social media messages gave the most engagement. They also segment data by social networks and industry.

Looking at their Instagram client entities, you’ll find that the following days and times – Daylight Saving Time (CDT) – are ideal for building engagement on your social network:

When is the Best Time to Post on Instagram?

The best time to post to Instagram is on average 10-15. CDT. However, the level of engagement you receive can change dramatically depending on which day of the week you publish. The best days to post to Instagram are Wednesday all day, but especially around 11 a.m. and Friday 10 a.m. to 11 p.m.

As mentioned above, from 10 a.m. to 3 p.m. is considered the best time to post to Instagram, the day of the week you post may change your actual engagement from 10 a.m. to 3 p.m.

Why? Think about the small differences in your daily mood and routine – the ones you may not notice – and how they affect your behavior. The same goes for anyone following your Instagram account. Here are some insights into the optimal timing of the data based on the data so I can see what I mean:

  • Posting at 7:00 AM CDT from Wednesday to Friday generates some of the highest engagement — people usually check their phones right when they wake up.
  • Posting from 11:00 AM to 3:00 PM CDT during the weekdays also generates a lot of engagement — people usually check their phones during lunch or when they start to run out of mental energy toward the end of the workday.
  • If you want to post on the weekends, post on Saturday around 10:00 AM CDT when people eat brunch or hang out with their friends.

So, when Instagramming, don’t go for that term alone. Consider both the day of the week and the area (we’ll talk about the latter is just a minute).

Here are the average best times of the week for Instagram in each time zone worldwide:

Best Time to Post on Instagram Each Day

Do you want an easy marching order based on this information? Post to Instagram Monday through Friday from 9 a.m. to 4 p.m. This is how you get the most consistent engagement.

Need a visual to strategize around? the chart shows Global Instagram Engagement Stats

Instagram global engagement from Sprout Social

The general information above on optimal mailing timing is a great starting point for growing a committed Instagram audience. But if you want more detailed information, here are the best times to post to Instagram if your organization operates in the technology, B2C, education, healthcare, and nonprofits.

Best Times to Post on Instagram for Technology Companies

  • Best Time: Wednesday at 6:00 AM and 9:00 to 10:00 AM CDT, Friday from 7:00 AM to 10:00 AM
  • Most Consistent Engagement: Tuesday evening through Wednesday afternoon, Friday from midnight to 10:00 PM CDT
  • Best Day: Wednesday
  • Worst Day: Sunday

Best Times to Post on Instagram for B2C Companies

  • Best Time: Wednesday at 3:00 PM CDT
  • Most Consistent Engagement: Tuesday through Friday from 11:00 AM to 3:00 PM CDT
  • Best Day: Wednesday
  • Worst Day: Sunday

Best Times to Post on Instagram for Educational Organizations

  • Best Time: Friday at 10:00 AM CDT
  • Most Consistent Engagement: Wednesday, Friday, and Saturday from 9:00 AM to 9:00 PM CDT
  • Best Day: Friday
  • Worst Day: Sunday

Best Times to Post on Instagram for Healthcare Companies

  • Best Time: Tuesday at 8:00 AM CDT
  • Most Consistent Engagement: This Will depend on audience location and business niche
  • Best Day: Tuesday
  • Worst Day: Saturday and Sunday

Best Times to Post on Instagram for Non-Profit Organizations

  • Best Times: Tuesday at 1:00 to 3:00 PM, Wednesday at 2:00 PM CDT
  • Most Consistent Engagement: Monday to Friday from 10:00 AM to 4:00 PM CDT
  • Best Day: Wednesday
  • Worst Day: Sunday

The audience of each brand is different. In order to build a large, engaged Instagram audience, you need to know who your followers are. One of the best ways to get to know your audience and draw their attention is to know exactly when they want to surf the app.

Some Queries about Instagram posting

Is posting every day on Instagram good?

How many times should you post to Instagram a day? Consistency is the key to Instagram. The data shows that brands that broadcast 2-10 times a day get the best results with their Instagram marketing efforts.

How do you beat algorithm 2021 on Instagram?

Your 2021 Instagram Algorithm Content Plan in Sum
  1. Post Photos When Possible. If every day is too much, find a posting schedule that works for you and stick to it. …
  2. Post Reels at Least 3x a Week. …
  3. Post Stories Daily. …
  4. Reply To DMs Daily. …
  5. Reply To Comments Daily. …
  6. Color Grade Your Feed as You Go.

Is posting too much on Instagram bad?

Not only is this behavior considered spam, but sending it multiple times in a row can penalize you with the Instagram algorithm, which means your message will be shown less to people.

Do hashtags increase followers?

On Instagram, yes, many hashtags are good. They are the most effective way to get likes, get followers, and build community. Instagram allows a maximum of 30 hashtags per post, but you should use up to 11 for best results, as long as they are all related to the post.

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About the author


I am a computer science graduate. Started blogging with a passion to help internet users the best I can. Contact Email:

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