SEO Acronyms For The Beginner

There are many entrepreneurs who are not tech-minded and when it comes to digital marketing, it can seem like a different language and because of that, some are reluctant to invest in something they don’t understand.

Here are some of the common acronyms explained:

  • SEO

Search engine optimization; talk to the SEO experts in Tulsa and see your website on page 1 of Google search results. Optimizing a website so that Google sees it is a very effective way to drive organic traffic.

  • PPC

Pay-per-click advertising, as the name implies, is when the advertiser pays the publisher an agreed rate every time a user clicks on their ad.

  • ROI

The return on investment is the focus for every advertiser and this is a benchmark in marketing.

  • SERP

The search engine results page is what the user sees when they click on ‘search’. The term is widely used in the SEO sector and the SERP contains the top ten search results, alongside a myriad of Google Ads.

  • EAT

A score that is used to assess a website; the Expertise, Authoritativeness, and Trustworthiness number tells Google how your content ranks in those 3 domains.

  • DA

Domain Authority is a website score metric developed by a company by the name of Moz. The higher the DA score, the better.

  • B2B –

Business to business-refers to the commercial relationship between the two parties.

  • SEM

Search engine marketing is exactly what it says; using paid ads to gain more visibility.

  • CTR

The click-through rate is the number of times an ad is clicked on over specific exposure. 

  • CTA

A ‘call to action is asking a site visitor for a level of commitment; examples include ‘buy now, ‘learn more, and ‘for more information. Here are some cool productivity hacks you won’t have seen before.

  • SMM

Social media marketing is one of the most powerful marketing arenas and is certainly one that you should be exploring.

If you would like to learn more about SEO, Google can take you to a leading agency based in Tulsa and they are happy to offer you a free 30-minute Zoom call to talk about your digital marketing approaches. The agency would do an online audit to discover your current online profile, which gives them the data they need to formulate an effective digital marketing plan. You would receive a detailed proposal using a range of strategies to drive traffic to your landing page and once in agreement, the work can begin.

SEO is not something you can afford to ignore, as all your competitors have an SEO budget to boost their Google rankings and with an award-winning SEY agency right here in Tulsa, your business has a rosy future.

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I am a computer science graduate. Started blogging with a passion to help internet users the best I can. Contact Email:

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